The objectives of the Scheme are as follows:

i. To organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability and economy of scale; Scheme of Fund for Regeneration of Traditional Industries SFURTI Scheme For Cluster

ii. To provide sustained employment for traditional industry artisans and rural entrepreneurs

Project Interventions

Soft Interventions

Soft Interventions under the project would consist of activities just as

i. General awareness, counselling, motivation and trust building;

ii. Skill development and capacity building for the entire value chain different skills need to be  imparted;

iii. Institution development;

iv. Exposure visits;

v. Market promotion initiatives;

vi. Design and product development;

vii. Participation in seminars, workshops and training programmes on technology up-gradation, etc.

Hard Interventions

Hard interventions will also include creation of following provision:

i. Multiple facilities for several products and packaging wherever needed;

ii. Common facility centres (CFCs);

iii. Raw material banks (RMBs);

iv. Up-gradation of production infrastructure;

v. Tools and technological up-gradation just as charkha up-gradation, tool-kit distribution, etc.

vi. Warehousing facility;

vii. Training centre;

viii. Value addition and processing centre/multi-products.

Thematic interventions

In addition to the above mentioned hard and soft components , the scheme will also support cross-cutting thematic interventions at

the sector level including several clusters in the same with emphasis on both domestic and international markets. These will primarily include namely

i. Brand building and promotion campaign;

ii. New media marketing;

iii. e-Commerce initiatives;

iv. Innovation;

v. Research & development initiatives; and

vi. Developing institutional linkages with the existing & proposed clusters

Financial Assistance

The cost of project shall include hard interventions and soft interventions . The project value also include the cost of services of a professional TA and costs incurredto the IA for engaging a competent CDE and other administrative expenses incurred by the TA.

 The financial assistance provided for any specific project shall be subject to a maximum of Rs.5 (Five) crore.

The funding pattern under the Scheme will be as under: